Research into advertising that is retail assesses buyers ‘ purchasing patterns and preferences , identifies possible markets that are new or investigates advertising strategies that are fresh for the planet that is retail . Market research is essential to marketing departments everywhere. They use study results lure consumers and to better advertise their products . And with the rise of social and on-line media , there are more opportunities to reach out to consumers than ever . Branding Creating branding and brand recognition is the key for a lot of businesses . Creating a brand that the consumer meaning the consumer , can recognize and identify with fosters brand loyalty will automatically turn to that particular business name over other products that are related . Re Search in this area contains schemes for establishing brand loyalty through TV advertising : in numerous media , online or in print . Additionally, it views how brand loyalty varies across distinct demographics ; for instance , Hispanic consumers are usually extremely brand – loyal . Customer – Generated Marketing Consumer – created advertising is a somewhat new notion stimulated by the Web . Buyers marketplace products themselves to additional customers through merchandise reviews that are enthusiastic or via their websites that are personal . This leaves a number of companies keen to enjoy the benefits of consumer – created marketing to make it work for them. Some offer incentives for product critiques including give-aways or free trials . And today , makers are starting to appear for thoughts on new product development , layout and distribution with their customers . Discount Vouchers The increase of sites providing discount vouchers to area companies might be a brand new advertising boon . Users opt – in to obtain daily notifications of offers within their area . Retailers are eager to research the effects of the scheme . Coupons have their advantages , although some retailers stress that the coupon thought will lose them too much money . They let retailers to reach a customer-base that is new with the lower price , and also the deal itself advertises and creates buzz for the business enterprise . Social Marketing Social media marketing is just another bandwagon that retail merchants are keen to jump on , but figuring out powerful media that is social methods is the key here . They can also backfire and never catch on , although viral advertising campaigns through social media can be powerful . One important subject for research is assessing the effect of social stress in sites that are online : determining which types of customers are most impacted by friends ‘ purchases on the web .